Detergents are partly responsible for the pollution of our planet’s rivers and oceans.
They are helping to generate eutrophication in our waters, altering the hormonal system of aquatic organisms and reducing oxygen due to the proliferation of algae.
An everyday act such as cleaning clothes is highly damaging to the planet and the worst thing is that it goes unnoticed.
Soap has been present in our history for many years. In the beginning, they were made in a natural way, with natural oils and aromatic plants that gave them pleasant scents.
Today, the manufacture of detergents is at its peak, as is the demand for them.
The level of biodegradability, the manufacturing process, the use of substances such as phosphate, phosphanate, percarboxylates, chlorine, active oxygen and others as enhancers, this added to the lack of understanding in the entire value chain in the business model, significantly affects our waters.
Cleanyhome, was born with a clear idea: To develop responsible and sustainable cleaning products, with a business model of subscription and home delivery that takes into account the entire value chain to minimize environmental impact.
What we did
Noduz helped this Startup to develop three key points of the brand: First, a clear brand strategy and positioning. Second, a visual system to complement the logo already created by Cleanyhome’s internal team for the brand’s different points of contact (packaging, web, merchandising, social networks, etc.). And last but not least, a message matrix that would allow the brand’s values to be conveyed to its audiences both verbally and graphically.
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A clear and simple idea with a big impact
A brand that seeks to simplify everyday tasks and contribute to the environment, that seeks to transform the way people buy cleaning and household products, through a sustainable digital model that allows balancing quality, time and money. A brand that firmly believes that making people’s lives easier and building a better world must go hand in hand to contribute “drop by drop” to the conservation of the planet with a sustainable business model, environmentally responsible products, and always assuming responsibility for the life cycle of products and processes. A cleaner world, a Cleanyhome world.
“We have transformed the way you shop for household cleaning products into a simple model where you have all your household cleaning and grooming products in one place so you no longer have to travel from one place to another looking to save money without sacrificing quality. In just three steps you have your household cleaning and grooming products at your doorstep saving time and money without sacrificing quality.”
Leonardo Roncancio CEO/Co-Founder
“For us, creating a sustainable business model goes beyond economics. It means evolving to maximize our use of renewable resources and being responsible with the life cycle of our products. From biodegradable raw materials to reusable and/or recyclable materials in our packaging, to the business model itself, one where it’s not thousands of cars going to buy the products, but a few electric ones going to deliver, creating less pollution, and also collecting the old packaging for recycling. At CleanyHome we are committed to reducing our impact on the environment. We take responsibility for the life cycle of our products by constantly looking for ways to reuse them and contribute from our business model.”
Juan Camilo Forero COO/Co-Founder
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A clean brand
Simplicity as a guide, so that the brand would speak a graphic language that would reach a very broad audience: young people, grandmas and grandpas, working mothers, fathers, bachelors, bachelorettes, inexperienced cleaners and veterans in such work, today all collaborate in household duties, so we had to develop a very simple but strong identity, with a clear visual concept that portrayed the essence of the brand and that was able to connect its discourse with this broad audience.
We have developed a simple graphic system, easy to implement and understand. With a range of colors and a clean photographic style that conveys the attributes of the brand.
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Noduz worked with the Cleanyhome team to develop icon illustrations, graphics and a unique color palette that matched the brand’s visual aesthetic and strategy. Through a series of strategic evolutions of packaging, iconography and photographic style in communication, we helped Cleanyhome make the brand expression begin to tell a story.
A startup that is changing the way people buy cleaning soaps. A brand that proves that you can do business in a conscious, responsible and sustainable way. A brand that allows you to leave your clothes, your home, your conscience and our planet clean.
