Vestigium
Love That Leaves a Mark
This is due to a growing awareness of feeding pets with high-quality, organic, premium, and custom-made food focusing on their well-being, health,
and nutrition.
With this in mind, in a challenging context and in a very broad, segmented, and competitive industry, a group of Venezuelan entrepreneurs inspired by their love for pets created Vestigium.
To analyze this evolution in people’s behavior towards their pets towards more conscious, more comprehensive, more familial care, we have carried out extensive research. Interviews with veterinarians, dog owners, cat owners, suppliers, distributors, supply chain directors, and of course, the Vestigium team.
The findings were truly inspiring. For many people, especially in Latin America where the total global pet population growth represents 45%, a life without a pet is almost unimaginable. Pets not only provide companionship, affection, and protection. They become playmates, forge unique bonds that end up being essential, and become part of the family.
On the other hand, for the founders, it was crucial to emphasize that the brand was synonymous with quality. That it was a brand of 100% natural products, without chemical additives, sustainable, and made under the highest standards. This dedication by the founders to excellence, well-being, and love for animals reflected the commitment of a group of people whose goal as a brand was to provide genuine and effective care, ensuring that each product developed offered real and tangible benefits for the health and happiness of pets.
And that was precisely our spearhead. We needed to create a brand that generated trust and peace of mind to give them the care and love they need.
With a defined strategy, the next step was to propose a name for the group’s brand and the sub-brands. 369 name proposals were the result of a rigorous naming process that included workshops, random creation, filters, phonetic and sound analysis, reaction studies, primary visual studies, etc. Vestigium, the name chosen for the group, is easy to pronounce, memorable, different, and with unmistakable associations for the brand. Vestigium means ‘footprint’ in Latin, the footprint that these little animals leave in their owners’ hearts and that the brand seeks to leave at every point of contact, and in each of its audiences.
From here, we needed to establish a clear brand architecture that would allow organizing a portfolio with the ambition to continue growing. Vestigium was the master brand for 5 initial sub-brands that are directed to different types of markets, with different product portfolios, and with different audiences.
“Responsible Love” was the brand idea. There was undoubtedly enormous potential to transmit the spirit of the brand. From the ‘Big Brand Idea,’ we created an identity that conveyed the strength of the principles and mission of the company and that, at the same time, was strong at every point of contact and served as an endorsement for all the sub-brands.
The design team at NODUZ brought the logo to life. For this, we based ourselves on three conceptual elements of the brand platform that were our spearhead: Love, footprint, and the letter “V” of the new name. We can see that our isotype is at first glance a footprint, very characteristic of the animal world, but if we look a little deeper, we can see that the inner part of that footprint is a heart and at the same time a letter “V”. In this way, we have an isotype that adds charm, personality, and trust to the brand.
For the graphic system, we wanted to reflect very important elements for the brand. A responsible brand where sustainability, natural ingredients, without dyes or chemical components are fundamental.
Thus, naturalness, being a key element, had to be reflected. And so we did in our graphic system, with a palette of fresh and organic colors. An earth color palette that recalls and evokes freedom and nature. A simple typography but with good legibility that adds modernity.
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